Armen Living to introduce 300 new collections, announces big showroom expansions

HIGH POINT – Contemporary case goods and upholstery supplier Armen Living will launch more than 300 new collections at the coming High Point Market, with a focus on expanding its dining and outdoor lineup.

Thirty new dining sets will be launched, featuring stone and wood tops and metal and wood bases. New dining chairs feature high-performance fabrics with various color options, paired with a wide selection of metal finishes. New introductions also will include a wide selection of bar tables, barstools and bar chairs, which now covers more than 500 total SKUs to choose from in their bar category. Outdoor intros will include dining, bar, living, occasional and lounge furniture.

“We are excited to welcome guests to the fall market and to show clients the expansion of our dining and bar divisions,” said Reb Nicholson, national sales manager. “These are two of our best-selling categories and offer a wide variety of modern, contemporary to traditional design styles. It is paramount for our design and trade customers to be able to see, touch and feel each of our newest collections and to experience firsthand the larger assortment of our affordable luxury products we showcase at markets.”

The company is also expanding outside of High Point. It’s opening a permanent showroom at AmericasMart for the coming January Atlanta Market, and it is tripling the size of its Las Vegas Market showroom for January. The Las Vegas space will become the company’s largest showroom on the West Coast.

“The success we have found creating our own designs has helped to add fuel and creativity to our design team and to be more innovative in their product designs,” Kevin Kevonian, company president. “This has also helped to grow our container business, which has led to an increase in our annual sales and our company by being able to invest in larger showrooms. These showroom expansions have allowed us to feature even more introductions at market and provide us with more space to host our customers and to meet new buyers.”

See also:

• Armen Living announces its largest intro of new products in two years
• Armen Living promotes from within for new national sales manager