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To keep buyers up to date on everything going on at the major markets, Furniture Today has launched a new webpage called “Live From Market.” The new page houses all of the at-market content created by the editors that are reporting directly from the current ongoing tradeshow, like the upcoming Las Vegas Market. In fact, the new Live From Market webpage launched today, just in time for Las Vegas Market.
Viewers will have access to the news as it happens, including any product trends noticed at market, new product introductions, seminar and panel recaps, business insights and more.
“Our team has always worked hard to bring retailers news of the latest market trends and products, but since many retailers’ travel budgets have shrunk due to economic concerns, we thought it was time to up the ante,” said Lenise Willis, digital content strategist of BridgeTower Media’s Home Furnishings Division, parent company of Furniture Today, Gifts & Decorative Accessories, Home Accents Today, Designers Today and Home Textiles Today.
“This new page that lives on each of our sister publications’ websites will give an exciting look at what’s happening during a major market, through our editors’ eyes who are the ‘boots on the ground.’ Even if a buyer isn’t able to travel to a show, they can now visit our page and feel like they are there.”
When viewers see the “Live From Market” bar above the logo on the Furniture Today website, they’ll know that the team’s editors are covering a market and reporting on it. To access the page, viewers can click here or see the ticker of Live From Market articles at the top of the home pages. Or go to any article page and click the “Live From Market” button on the right side of the page. The “Live From Market” button at the top of the homepage will only appear at the top of the website when editors are physically at a major tradeshow and are reporting directly from it. This ensures that viewers are getting the latest and most enriching content.
“We tried to replicate the excitement — and learned behavior — from Instagram Live,” Willis said. “Just like how a user’s profile picture glows orange to signal to followers that they are ‘live,’ our site will have a button at the top that says ‘Live From Market’ that signifies our editors are currently covering a tradeshow and producing content for this new destination site. Of course, our hope is that viewers will also bookmark the page and make it a habit to visit it anytime they are curious about a major market.”
Furniture Today’s Live From Market webpage will appear when editors are at Las Vegas, High Point and Atlanta markets.
Check it out to read up on the latest market happenings. You’ll find product galleries, the latest market news, editors’ product picks, trend alerts, market videos and even the latest social-media posts all in one convenient place.
