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HIGH POINT – Andmore, formerly known as International Market Centers, has made several promotions and new hires, which it says creates full organizational alignment with reimagined roles in operations, marketing and digital innovations.
“Our new Andmore corporate vision is coming to life through strategic organizational updates that will allow us to further optimize the buying and selling experience for our customers,” said Bob Maricich, Andmore CEO. “We are elevating Andmore experts and welcoming new talent to lead the innovations that will enhance and extend of the value of our physical markets for both buyers and sellers.”
Operations
Andmore is streamlining its operations team with a new reporting structure. Each of the Andmore campuses in Atlanta, High Point and Las Vegas will have a single operations lead overseeing both building operations (property management and tenant relations, security, and facilities) and market operations (logistics, tradeshow, event sales, and event operations).
Jennifer Muna has been promoted to senior vice president of operations for Las Vegas and Shoppe Object. She has worked with Andmore for nearly six years, with management responsibilities for tradeshow, food and beverage and amenity operations during the High Point and Las Vegas markets.
Mike Magnotta has been promoted to senior vice president of operations for Atlanta. He has worked on the AmericasMart campus for 14 years transitioning from managing director, sales and operations for AmericasMart to vice president, logistics and tradeshow operations and later vice president, market operations for Andmore. In his expanded role, he will work closely with industry veteran, Bob Schuler, senior vice president of event sales and event and tradeshow operations, in the management of Andmore and third-party events at the Atlanta Convention Center at AmericasMart.
Jeff Gravitt has been promoted to senior vice president of development and construction. He will continue to lead capital and tenant improvement projects across the Atlanta, High Point and Las Vegas campuses in a centralized role. He has worked with the organization for nine years with his AmericasMart responsibilities expanded to Las Vegas and High Point properties after the organizations merged in 2018.
Muna, Magnotta and Gravitt report to Greg Avitabile, Andmore executive vice president, chief operations officer.
Marketing
In its marketing organization, Renee Loper-Boyd has been promoted to senior vice president of product marketing. In an expansion of her responsibilities, she assumes strategic direction of Andmore’s apparel category as well as digital product offerings in addition to her current responsibilities for the gift, home decor and furniture product and market categories.
Loper-Boyd has worked with Andmore for more than eight years as vice president of marketing with her responsibilities for Las Vegas Market, the Las Vegas Design Center and Andmore’s High Point Market properties expanded to Atlanta Market and the AmericasMart year-round offerings in 2020.
Renae Brown has been promoted to senior vice president of customer insights. In her new role, Brown and her teams are charged with working cross-departmentally to create a 360-degree view of the customer, create and manage customer feedback loops, and understand marketing channel impact and optimization.
Brown will continue to manage the market registration process while also taking on the added role of overseeing the Buyer Services Team, as well the inbound Customer Relations team. She has worked with Andmore for nearly 11 years, starting as strategy manager and most recently as vicew president of marketing analytics.
Sarah Mount has been promoted to senior vice president of integrated marketing. She leads a consolidated team that works with the product marketing team to develop global marketing strategies, translating those into channel-specific execution plans. They also leverage data and analytics from the Customer Insights team to drive marketing channel optimization.
Mount joined the IMC staff as director of content and interactive media after its 2011 formation. She transitioned to AmericasMart as executive director of marketing and later Vice president of marketing for its home, gift & rug portfolio. Most recently, she was vice president of digital marketing and content. Loper-Boyd, Brown, and Mount report to Karen Olson, Andmore executive vice president, chief marketing officer.
Digital
Andmore has added two to its Digital Innovations team: Sven Koppany joins as senior vice president of digital innovations, and Tanner Pratt joins as senior vice president of insights cloud and engineering.
Koppany will lead the design and adoption of mechanisms that create compelling experiences for buyers and sellers using new and innovative technology. Previously, he spent six years at Amazon Web Services. He has a B.S. in Computer Science from Southern Polytechnic State University and an M.S. in Computer Science from the Georgia Institute of Technology.
Pratt will be responsible for developing Andmore’s data capabilities to deliver compelling insights to buyers and sellers. He joins Andmore from AWS where he was global head of data streaming. Pratt has an M.S. and B.S. in Management Information Systems from Brigham Young University.
Koppany and Pratt report to Chief Digital Officer Mark Crowther.
