Here's why 1 mattress maker is expanding its footprint at High Point Market

Here’s why 1 mattress maker is expanding its footprint at High Point Market

Sheila Long O’Mara//Executive Editor, Furniture Today//October 4, 2023

HIGH POINT – Yatas Bedding, the mattress division of Yatas Group, will be showing its growing range of mattresses at the upcoming High Point Market here with a new, dedicated showroom.

The 2,500-square-foot showroom will be adjacent to the Enza Home, the company’s upholstery division, showroom covering 8,600 square feet. The combined spaces top 11,000 square feet.

Jason Kennedy, Yatas Bedding brand manager, said the new space allows the company to showcase its growing mattress and sleep accessories lineup in a retail-like environment.

“We’re setting up the space to replicate a high-end retail mattress showroom,” Kennedy said. “We’ll have some high style and a creative environment. That’s what High Point Market is all about.”

Located at C-659 in the International Home Furnishings Center, the Yatas showroom is adjacent to Enza Home. While the showrooms are connected by an open walkthrough, each showroom features a dedicated entrance.

Kennedy said the mattress category is poised to grow in High Point, and Yatas is ready for that growth.

“Mattress buyers are undervalued in High Point,” he said. “It’s all about finding the right buyers, and to us, this is a strong market with retailers from Florida to New York coming to shop. To us, High Point is an important market worth investing in, and we’ve been able to engage in real business there.”

The company entered the U.S. mattress market in 2020 with a lineup of flat-packed mattresses. Today, the Yatas lineup is all roll-packed.

During the High Point Market, the company will showcase its selection of seven hybrids and three foam-core mattresses, as well as the new SmartBed by Sleep Nerdz. Yatas will also feature a selectin of new bedframes and platform beds.

At the summer Las Vegas Market, the company made the decision to show only mattresses and relocated its showroom to B-956, a key bedding floor to capture bedding buyers shopping the show.

“That was a reset and a relaunch for us,” Kennedy said. “Our new High Point spot is a beautiful showroom space in a great location.”