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ATLANTA – Andmore is reimagining its Best Booth Awards program for 2024, recognizing excellence across six categories of visual merchandising at its Atlanta, Las Vegas and High Point campuses.
The awards will highlight temporary exhibitors for exemplary displays, based on merchandising, story-telling, brand identity, color and interactivity, and will be awarded in
six categories:
- Best Product Merchandising: Recognizes a sales-oriented display that successfully showcases and cross-merchandises product lines to promote sales. All elements of visual merchandising — lighting, signage, product display – are employed for greatest impact.
- Best Branding Display: Represents distinct and memorable branding that successfully communicates the company’s brand through signage and special fixtures.
- Best Interactive Elements: Incorporating elements that captivate buyer attention and prompt engagement and encouraging immersive experiences with the product line.
- Best Use of Color: Employing color to elevate product presentations and integrating different tones and hues throughout the display.
- Best Storytelling: Using visual merchandising to narrate the story of the product(s) and company, attracting customers, inspiring engagement with products and representing unique brand stories.
- Best of Show: Representing the highest level of achievement through use of all categories of visual excellence into one cohesive and holistic visual presentation.
The Best Booth Awards will debut during the winter and spring 2024 market cycle: Atlanta Market, Jan. 16-22 (temporaries Jan. 17-21); Las Vegas Market, Jan. 28-Feb. 1, (temporaries Jan. 28-31); and at Andmore buildings at High Point Market, April 13-17.
